What is it: An article on how the popularity of apps, primarily iPhone but also potentially Blackberry, are developing exponentially.They are becoming a huge micro economy.
Why is it cool: This is a fantastic example of many aspects of the ‘new marketing’ – adding value to peoples’ lives, creating ever more focused niches and creating fun where previously there was no fun to be had. Every brand and organisation should ask the question, ‘what would we do if we were an app’. Apps are also a great illustration of the long-tail.
Where to find it: here!
Submitted by: David Tunnicliffe
