What is it: Although launched quite a while ago, this is an ad for Earth choice cleaning products.
Why is it cool: The latest Green Pulse results show that individuals feel responsibility for recycling. The Earths choice ad really pushes responsibility onto individuals in terms of the products they choose to use, it would be interesting to see how well this ad performs in terms of converting this responsibility into behaviour change! What‘s next for Green Pulse is to investigate top brands in being green, and investigate what makes people change their behaviour to buy/be green.
Where to find it: here!
Submitted by: Erin Hearn








