What is it: An insightful collection of 10 reasons why some product launches can prove underwhelming – or to put it another way, 10 factors to take into consideration to create a successful product launch
Why is it cool: We can never have enough ’10 things…’ lists. They often contain pithy insight and/or ways of summarising wisdom, which, oddly enough, seem to arrive in the nick of time. I particularly like the Sun Tzu quote in this feature which emphasises the need for an overarching plan and runs
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” — Sun Tzu
Where to find it: here!
Submitted by: David Tunnicliffe