What is it: An article on mobile and network involvement and sponsorship of music from festivals to downloads.
Why is it cool: There is in-depth info about who is doing what, with some interesting comments on the potential saturation in this market. With brand presence now down to the level of sponsoring songs, so the logo appears on the download, is there anything innovative left for sponsors to do to connect with the youth market in this space?
Where to find it: here!
Submitted by: Mandy Ayles