What is it: An extended article in The Atlantic describing Google’s efforts to help the news industry during this transitional period in history. It demonstrates Google’s recognition of the value of news as useful content to Google’s business (people search for good news articles), and allows them to leverage their expertise (what users want) for the benefit of an industry that has not been consumer-centric.
Why is it cool: Despite being treated as the enemy, Google has stepped up to the challenge of helping a struggling industry re-invent itself. Aside from living up to their “do no evil” mantra, it shows that the new dog has much to teach the old dogs, and doesn’t have to destroy them as competitors but instead can rebuild them as collaborators.
Where to find it: here!
Submitted by: John Cucka
