What is it: A new mobile advertising platform from Apple that allows companies to find out where users are and supply relevant ads to their location – ads that combine the emotion of TV with the interactivity of the web. For advertisers, it creates a new media outlet that offers consumers highly targeted, relevant and almost personalised information.
Why is it cool: Although the marketing opportunities are profound (e.g. McDonalds could serve 10,000 people mobile ads and receive analytics showing what percentage of them later actually visit; people can already receive ads and special offers for the very shops and restaurants that they are walking past!), there are privacy implications that will likely require regulation.
Where to find it: here!
Submitted by: Melissa Yee
