What is it: For the past four years, Lost & Found has been the seminal insider guide for culturally conscious people wanting to visit Melbourne. As a promotional tool, for three months they are offering a free hotel room—that’s right, folks, FREE!. Applicants enjoy a double room at Little Collins Street Hotel (Branded separately as Lost and Found Hotel) where the room itself is tastefully designed as a showcase for Melbourne arts and culture. The kicker is that you get a personal concierge who writes for the Lost and Found Guide, so your own insider to help you wring the most out of your fleeting stay.
Why is it cool: While it’s not a particularly new idea (they based the idea on a Swedish hotel “Creator’s Inn) it appears that this is a brand marriage made in heaven: Tourism Victoria, local artisans and artists and the Lost and Found guide itself promise to genuinely give guests an immersive experience. It’s bang on brand for Melbourne, too, which is all about little hidden secrets and artisanal experiences, so very clever all round I reckon.
Where to find it: here!
Submitted by: Estelle Gohil
