What is it: An article looking at the 1000s of eco (claiming) products that enter the market each year and the fact that the majority have false claims. Can we trust these products and brands if they are getting on the green bandwagon but then lying about it? It explores the Japanese market, who are leading the way in gaining the consumers’ trust when buying green products, such as cartoons of the producer, and links to look at them, both their lives and the life cycle of their products.
Why is it cool: This looks at a new way to communicate when people today are skeptical and brands must gain the consumers trust. We have seen the Green space become cluttered, so what else can brands do to get some trust?
Where to find it: here!
Submitted by: Mandy Ayles
