What is it: Red Bull, the biggest “energy drink” seller, has launched a tiny, 60ml, shot size. Priced above its normal beverage, it purports to contain all the “energy” of a full 500ml beverage. By packing so much punch into a tiny package (as opposed to a 500ml beverage, which limits consumption due to stomach capacity), it’s actually leading to kids “over-dosing” on caffeine.
Why is it cool: First, it highlights the human penchant for distilling things down to their essence until it’s actually bad for us (think poppy plants). Second, it demonstrates that marketing cannot be trusted to self-regulate. Is it any wonder the nanny-state has to constantly jump in and slap restrictions on us? Do we have anyone to blame but ourselves?
Where to find it: 60ml shot here! health impact story here!
Submitted by: John Cucka
