What is it: World food giant, Nestle, has invested in a floating supermarket, which will plie the rivers of the Amazon to reach remote communities, who they see as an emerging market opportunity.
Why is it cool: In terms of innovative thinking, it’s hard to fault Nestle. The strongest growth in food and bev sales is in emerging markets, so locking their loyalty early is a valid strategy. The use of a floating supermarket to reach remote communities is similarly a creative use of capital.
On the other hand, branded goods are a poor value for those who cannot afford them, and packaged goods in general are considered less healthy. Add to this that the boat will be stocked with “small sizes” to make price points more affordable, and you have accusations of Nestle taking advantage of the already disadvantaged.
Where to find it: news release here! social commentary here!
Submitted by: John Cucka