What is it: Eye-tracking software being used to detect when people are lying. It’s a great digital alternative to the old polygraph which tests people’s emotional reactions – eye-tracking looks at people’s cognitive reactions and things like eye movement and pupil dilation.
Why is it cool: Eye-tracking is used in market research to determine things like what is the best shelf positioning for a product in the supermarket; as well as website design to answer questions like where should I put my most appealing/important content. This show that it’s not only useful for marketers but also law enforcement and potentially national security.
Where to find it: here!
Submitted by: Melissa Yee





