What is it: A bike with no manual gear change or brakes and a super comfy saddle placing the rider within easy reach of the ground.Automatic gear change is managed through a chip embedded in the front wheel.
Why is it cool: A dramatic shift from talking about the product, something that your traditional cyclist usually laps up, towards an approach based upon an emotional insight. They’ve called it Coasting, and all the communications are pitched around ‘riding as fun’. The aim is to encourage people who remember riding a bike as a kid and want to relive that experience effortlessly. Forget all the rational technology stuff, people ride bikes because they want fun.
Where to find it: here!
Submitted by: Jo Jones