What is it: ScentAir Technologies is building a billboard that emits a particular smell. Shaped like a giant fork holding a piece of steak, the billboard fans a pepper steak and charcoal smell onto passing traffic and pedestrians, aiming to promote a new line of beef available at Bloom grocery stores.
Why is it cool: Using smell in marketing is not a new idea –supermarkets place the bakery section near the entrance to draw shoppers in. It’s powerful because of how closely smell is linked to memory and emotion.
On the other hand, the powerful emotions elicited aren’t always what you want; PETA plans to build a billboard displaying a skinned cow’s head on a slaughter hook, emitting a smell of rotting flesh, urine, faeces and blood.
Where to find it: Article here! PETA’s response here!
Submitted by: Bernard Visperas
