Archive for the ‘Erin Hearn’ Category

Earth choice

Friday, July 23rd, 2010

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Erin Hearn


What is it: Although launched quite a while ago, this is an ad for Earth choice cleaning products.

Why is it cool: The latest Green Pulse results show that individuals feel responsibility for recycling. The Earths choice ad really pushes responsibility onto individuals in terms of the products they choose to use, it would be interesting to see how well this ad performs in terms of converting this responsibility into behaviour change! What‘s next for Green Pulse is to investigate top brands in being green, and investigate what makes people change their behaviour to buy/be green.

Where to find it: here!

Submitted by: Erin Hearn

Opinionaided

Tuesday, June 29th, 2010

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What is it: A mobile phone app that allows users to asks opinions of their contacts on various topics. The app has been up and running for about a month where its users can seek advice on a wide range of public topics, including: “Would you wear teal, fuschia or purple yoga pants?”, the questions can be accompanied by photo’s to illustrate the questions.

Why is it cool: New digital communication tools will change the way we do research. Sure, market researchers can already do surveys on mobile phones, but what functionality with apps bring? How must survey language change for the evolving research media? And what are the impacts on sampling of interviewing social clusters or cascades (e.g. cost, representivity). Exciting times!

Where to find it: here!

Submitted by: Erin Hearn

Cleanup in the deathzone

Wednesday, May 19th, 2010

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The view from the top of the world. Yuck.

What is it: Much like the middle of the pacific, Mt. Everest and Antarctica are a couple of the last places that one would think to have been marked with our foot print of rubbish. But wherever we go, we leave behind a trail of debris and even dead bodies. This article describe a cleanup underway at the top of Mt. Everest.

Why is it cool: It’s great to see that people are doing something! According to Pollinate’s latest Green Pulse survey, concern for the environment is high amongst Australians, as is taking responsibility for environmental issues. Two-thirds of Australians consider the federal government responsible for addressing climate change, while 48% consider recycling to be the responsibility of the individual. People power is key.

Where to find it: here!

Submitted by: Erin Hearn

Ye Olde Sydney Towne

Friday, March 19th, 2010

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Best of the Month, Erin Hearn

What Ye Olde Sydney Towne might look like

What is it: A (now disappeared) zoomable panorama of historic, old Sydney.

Why is it cool: Look at how it has changed and how much hasn’t changed. With everything we do it is important to have an understanding of where you have been to help pave the way forward to the future.

Where to find it: panorama here! more images here!

Submitted by: Erin Hearn

Online vs. old school

Thursday, August 27th, 2009

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What quality tech support might look like

What is it: While Panasonic are busy providing tech support through twitter and facebook, Samsung have decided to take an old school approach to customer service, opening 7 Customer Service plaza’s Australia wide. Ironically, there is no mention of them on the Samsung website.

Why is it cool: It will be interesting to see which approach works at a macro level. Since different people would have different expectations on the tech support/service that they receive, either offer alone won’t satisfy the whole of the market. How do your customers want to get support?

Where to find it: Samsung here, Panasonic here!

Submitted by: Erin Hearn

Matching interests with passions

Wednesday, July 29th, 2009

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What a passionate teacher might look like

What is it: (Un)classes is a website that connects people that want to learn to those that want to teach. It’s a form of community-powered learning, where people that are passionate about something sign up to pass on their knowledge to interested participants. It is a casual form of education that is participant driven. A great way of connecting people with the same interests.

Why is it cool: This form of leaning would seem to offer the best to both the teach and the student. Imagine applying this to a business setting, where employees that are interested in certain areas are matched with other employees that are good at, and passionate about, those areas.

Where to find it: here!

Submitted by: Erin Hearn