Archive for the ‘Dom McCarthy’ Category

Document your life

Thursday, January 28th, 2010

What a time lapse reel of your life might look like

What is it: An auto snapping camera documents the wearers life. Users typically wear the camera on a cord around their neck, but it can also be clipped to clothing. Among its features are an accelerometer, a compass and a fish-eye lens to ensure that nearly everything in the wearer’s view is captured. The device can operate either on a timer—taking photos every 30 seconds—or it can be set to take photos automatically when triggered by internal sensors, which can detect body heat as well as changes in temperature, light and motion. Along with images, the camera also stores a time-stamped log file that can be enriched with GPS traces. It holds around 30,000 images, or approximately 6 days’ worth.

Why is it cool: Aside from the potential uses within research (hello first-person ethnography!), this steps eerily close to a truman-show-esque voyeurism.

Where to find it: here!

Submitted by: Dom McCarthy

Personalised newsletters

Friday, January 22nd, 2010

The journey of a thousand newsletters begins with a single click

What is it: News from YOUs is a Facebook application currently in the works that will automatically share users’ Facebook news and photos in a printed newsletter aimed at grandparents and other offline relations. Users will begin by logging onto Facebook and opening the News from YOUs application. They can edit content as they wish. Next, they indicate who they want the newsletter sent to, and Detroit-based News from YOUs will do the rest, printing the custom newsletter and putting it in the mail.

Why is it cool: There’s no word yet on News from YOUs’ pricing or availability, but it seems safe to say there’s still plenty more room for more apps to bridge the online and offline worlds.

Where to find it: here!

Submitted by: Dom McCarthy

Bitcents

Thursday, October 15th, 2009

Paying for online news content... looks simple on paper, doesn't it?

What is it: In an attempt to salvage the floundering news print media a company called Bitcents is trying to simplify payment options for online news content.

Why is it cool: While publishers are stressed out and trying to come to terms with the changing media consumption landscape one company is cashing in and providing the solutions to help them. The article also adds that there will be lots more opportunities out there in the (not too distant) future. Rather than navel gazing and dwelling on the problem, a little bit of outside of the box thinking has created yet another online e-commerce platform that has a greater chance of succeeding through progress rather than blocking through legislation.

Where to find it: here!

Submitted by: Dom McCarthy


Move over Alien vs. Predator

Tuesday, July 28th, 2009

Two men enter...

What is it: A 5-minute streaming video where Martin Lindstrom interviews Seth Godin who offers relatively commonsense, and well considered advice about the alignment of charity and philanthropy through to sustainability to brands.

Why is it cool: These two guys are obviously at the top of their respective fields, so to see them together is interesting. Also, the advice has applications in research on sustainability, in the debate on ethics of client choice many companies undertake, and ultimately in the debate about our role as advisors to marketers. Succinctly put by Seth, “I’m pretty cynical about the selfishness of marketers.”

Where to find it: here!

Submitted by: Dom McCarthy

Instant virals

Thursday, May 7th, 2009

This will spread like... butter

What is it: A tip from Springwise about a new company offering easy online promotions and virals. Wildfire will create interactive, branded campaigns online and publish them to multiple social networks.

Why is it cool: Definitely a nifty bit of innovation, and will make WoM more accessible for many, especially small businesses with a limited budget. However, it remains to be seen if they can be done well on this scale; much the same way that SurveyMonkey makes online surveys more accessible, expertise cannot be as readily built-in.

Where to find it: here!

Submitted by: Dom McCarthy

Free samples

Thursday, March 5th, 2009

Who doesn't love free!>

What is it: The Boobox is a prototype for a stand-alone machine that distributes product samples. Consumers interested in getting one simply send a free SMS in exchange for which they are given an activation code that works on the machine.

Why is it cool: We’ve long known that free trials capture a whole lot more attention, and goodwill, than traditional ads. Making these accessible and relevant is a very cool innovation.

Where to find it: here!

Submitted by: Dom McCarthy

Trend predictions for 2009

Friday, January 2nd, 2009

What a futurist might look like

What is it: A ‘futurist’, who happens to have a similar background to some/many of us, has made some predictions for 2009. They cover a wide range of areas, many of which will be relevant to consider as we move ahead understanding society.

Why is it cool: Predictions are always tricky, and have to be taken with a grain of salt, but as thought starters many of these ring as possible or even likely, and some will surely become central to our marketing challenges over the coming years.

Where to find it: here!

Submitted by: Dom McCarthy

Monkeysphere

Monday, July 7th, 2008

Give a monkey a big enough brain and he'll think he's the centre of the universe

What is it: Working on the hypothesis that brain size reflects the complexity of the social lives of the primate, scientists have calculated the optimal size of social groups for primates with different size brains. They went on and projected this to human sized brains and estimate that the optimal intimate clique size is about 12, and the optimal social group size is about 150.

Referring to this optimal social size as our “monkeysphere”, the authors of a cracked.com article work up a whole host of implications on how these limitations affect our lives, often with humourous effect, but always with a kernel of “truthiness.

The rule of 150 for social groups is discussed in the Tipping Point. Gore-Tex limits all their office sizes to 150. Once there is more than 150 employees in an office they split the group and set up a new office. A similar trend is seen in church group congregations too. Though this is not deliberately done, they tend to find that once the group gets above 150 then it naturally begins to divide.

Why is it cool: Aside from the obvious opportunity to have a bit of a laugh over our (collective) monkeyness, the social observations are quite pertinent, from identifying optimal team sizes for projects, to understanding how to communicate to all those other monkeys who don’t see each other as within their monkeyspheres, to the role of sustainability and green-thought in raising awareness of lives beyond your monkeysphere.

Where to find it: original research here! fun application here!

Submitted by: John Cucka/Dom McCarthy