Archive for the ‘Best of the Month’ Category

Wrong

Monday, July 5th, 2010


What is it: A new book, titled Wrong, discusses how often experts are wrong – from 90% of doctors’ medical knowledge being substantially wrong, to an average of at least one substantive error in ever newspaper article. Worse, when people are confronted with “experts”, their brains literally shut down (that is, physiologically) – and that’s just when we need our brains the most!

Why is it cool: We’ve seen in a previous SCIO that people are more likely to believe someone that is confident than someone that is correct, even given perfect information. Here we see just how imperfect that information is, and why we are so susceptible. It really suggests that learning when, and how, to critically think about information is a hugely important skill.

Where to find it: here!

Submitted by: John Cucka

Dreamtime solutions

Tuesday, June 29th, 2010


What is it: A Harvard psychologist theorises that dreams are basically extra “thinking time”, but thinking that it is more visual and ‘free’, making it better suited for solving problems requiring “projected visualisation” (e.g. innovating a device) or thinking “out of the box” (e.g. approaching a problem from outside the conventional wisdom).

Why is it cool: Evolutionary principles suggest that biology tends not to be wasteful. So, for something like dreaming, which has been around for millions of years, it must have some functionality – and certainly empowering creatures with a second mode of thinking would be an advantage! Besides, it’s a cool way to explain waking up with one of those “ah ha!” moments!

Where to find it: here!

Submitted by: John Cucka

We ate what?!

Monday, May 3rd, 2010

Looks more like a donut than a banana... mmm... donuts

What is it: An interactive visualisation of the changes in grocery shopping over the last three decades. In Britain ready meals and tins are replacing fresh fish, baked beans have stayed pretty constant, and pure fruit juices have made a massive appearance… Click on the link to see how it works (do it, it’s fun!)

Why is it cool: An engaging way of bringing behaviour longitudinal behaviour change to life. While it’s a well-designed and compelling graphic though, it does not reflect the rise in consumer food culture, such as the commonality of “eating out”.

This kind of thing could be used to show how issues such as sustainability and carbon footprints are associated with the changing food over time.Some general estimated food miles/ embodied energy and carbon might provide a good way of demonstrating the environmental impact of people’s food choices.

Where to find it: here!

Submitted by: Gemma Enright

Revealing risk

Friday, April 30th, 2010

Reach out, I'll be there

What is it: The Implicit Association Test (IAT) measures unconscious stereotyping (e.g. racial) by looking at people’s automatic associations. It works by measuring how quickly participants respond to combinations of judgement words (e.g. positive and negative) with priming words (e.g. “black” vs “white”). The faster the response, the more closely that person unconsciously associates those words.

In this study, mental health patients classified words related to “life” (e.g. breathing) and “death” (e.g. dead) with “me” (e.g. mine) and “not me” (e.g. them). Faster responses to “death”/”me” stimuli than “life”/”me” stimuli suggest a stronger association between death and self and potentially a susceptibility to committing suicide.

Why is it cool: People who are contemplating suicide tend to conceal or deny their thoughts. So, it can be very hard for family or friends to see the warning signs and save them. This study found that participants with strong associations between death/suicide and self were significantly more likely to make a suicide attempt in the next six months than were those who had stronger associations between life and self.

This can be a tool for proactively saving people’s lives.

Where to find it: here!

Submitted by: Melissa Yee

Ye Olde Sydney Towne

Friday, March 19th, 2010

What Ye Olde Sydney Towne might look like

What is it: A (now disappeared) zoomable panorama of historic, old Sydney.

Why is it cool: Look at how it has changed and how much hasn’t changed. With everything we do it is important to have an understanding of where you have been to help pave the way forward to the future.

Where to find it: panorama here! more images here!

Submitted by: Erin Hearn

The latest in sustainable energy

Friday, February 26th, 2010

We may not get flying cars, but this could be the highway of the future

What is it: An article showcasing innovative energy solutions. Science and technology geeks are working aggressively to provide creative “clean” solutions to the global energy crisis. Clever solutions include rubber sidewalk tiles that transform kinetic energy from people’s steps into electricity, batteries powered from carb-loaded softdrinks, and turbines on street light poles powered by the wind of passing vehicles.

Why is it cool: These are just cool ideas, illustrating the creative power being harnessed to deliver to the world’s energy needs. And as always, it’s worth keeping awareness of the fascinating possibilities on the forefront of the sustainability space.

Where to find it: here!

Submitted by: Bernard Visperas

Document your life

Thursday, January 28th, 2010

What a time lapse reel of your life might look like

What is it: An auto snapping camera documents the wearers life. Users typically wear the camera on a cord around their neck, but it can also be clipped to clothing. Among its features are an accelerometer, a compass and a fish-eye lens to ensure that nearly everything in the wearer’s view is captured. The device can operate either on a timer—taking photos every 30 seconds—or it can be set to take photos automatically when triggered by internal sensors, which can detect body heat as well as changes in temperature, light and motion. Along with images, the camera also stores a time-stamped log file that can be enriched with GPS traces. It holds around 30,000 images, or approximately 6 days’ worth.

Why is it cool: Aside from the potential uses within research (hello first-person ethnography!), this steps eerily close to a truman-show-esque voyeurism.

Where to find it: here!

Submitted by: Dom McCarthy

Clever little octopus

Friday, December 18th, 2009

I'd like to be... under the sea...

What is it: Video footage of octopuses (octopi?) grabbing coconut shells from the sea bed and running away with them.

Why is it cool: Its pretty funny to watch but also amazing how they use the shells as shelter and protection from predators. They will even put the 2 shells back together for a little house.

It’s a bit of nature vs nurture, too… Do the little guys know how to do this instinctively or have they learned to use the tools from each other?

Where to find it: here!

Submitted by: Mandy Ayles

Taking on responsible drinking

Friday, November 27th, 2009

'kin oath, mate!

What is it: A new campaign from the Victorian Gov’t to address the issue of binge drinking.

Why is it cool: We have done quite a bit of work on responsible drinking, including what resonates with the key group of 18-24. Usually gov’t messages are considered preachy and boring, or too graphic and not relevant.

This campaign uses very relevant situations (e.g. with mates) and make it funny and engaging, giving the situations a name, and therefore, we expect, a more sticky message. Who knows if it will actually make a difference but at least it’s something that they watch and talk about.

Where to find it: here!

Submitted by: Mandy Ayles


Bitcents

Thursday, October 15th, 2009

Paying for online news content... looks simple on paper, doesn't it?

What is it: In an attempt to salvage the floundering news print media a company called Bitcents is trying to simplify payment options for online news content.

Why is it cool: While publishers are stressed out and trying to come to terms with the changing media consumption landscape one company is cashing in and providing the solutions to help them. The article also adds that there will be lots more opportunities out there in the (not too distant) future. Rather than navel gazing and dwelling on the problem, a little bit of outside of the box thinking has created yet another online e-commerce platform that has a greater chance of succeeding through progress rather than blocking through legislation.

Where to find it: here!

Submitted by: Dom McCarthy