What is it: This is an article looking at interactive light displays in cities. Some are for art’s sake, but some are tied to real data, such as one that beams the emotional state of participants in a city onto a building. In this way, traditional advertising has a foil – something owned by and representative of the people. The article underscores the contrast:
‘Advertising dominates the public space, points at our shortcomings and tells us what we need in order to feel good. Our economy is an “economy of deficiency”, based entirely on dissatisfaction,’ KriKortz explains. ‘Through this light installation, the city’s denizens can demonstrate collectively how they feel. The result is a psychological diagnosis of society.’
Why is it cool: With all the work we do with advertising and communications, tapping into people’s emotions to help sell things, it’s nice to see a different way of using emotions to communicate.
Where to find it: article is here! one of the sites mentioned is here!
Submitted by: Mandy Ayles
