Archive for the ‘John Cucka’ Category

CQ

Monday, July 12th, 2010


What is it: This article summarises a range of studies on creativity, making startling observations about the decline of creativity (in the US), that it can be traced directly back to poor education practices, and its implications on a society’s ability to solve big problems and move forward. The good news is that creativity can be taught, learned and practiced – so we really have no excuse!

Why is it cool: On a practical level, this shows that, whilst creativity is often seen as the domain of artisans, creative thinking is, in fact, useful to most everyone in solving everything from small, everyday problems to dealing with the big stressors of life. On a theoretical level, being able to measure, teach and articulate the benefits of creativity (via the Creativity Quotient), we gain a new understanding of the human mind, and a foil for the much maligned Intelligence Quotient (IQ) and more recent Emotional Quotient (EQ). Finally, perhaps most cool is that the best thing we can all do to encourage creativity is to ask questions, and keep asking questions.

Where to find it: here!

Submitted by: John Cucka

Wrong

Monday, July 5th, 2010


What is it: A new book, titled Wrong, discusses how often experts are wrong – from 90% of doctors’ medical knowledge being substantially wrong, to an average of at least one substantive error in ever newspaper article. Worse, when people are confronted with “experts”, their brains literally shut down (that is, physiologically) – and that’s just when we need our brains the most!

Why is it cool: We’ve seen in a previous SCIO that people are more likely to believe someone that is confident than someone that is correct, even given perfect information. Here we see just how imperfect that information is, and why we are so susceptible. It really suggests that learning when, and how, to critically think about information is a hugely important skill.

Where to find it: here!

Submitted by: John Cucka

Dreamtime solutions

Tuesday, June 29th, 2010


What is it: A Harvard psychologist theorises that dreams are basically extra “thinking time”, but thinking that it is more visual and ‘free’, making it better suited for solving problems requiring “projected visualisation” (e.g. innovating a device) or thinking “out of the box” (e.g. approaching a problem from outside the conventional wisdom).

Why is it cool: Evolutionary principles suggest that biology tends not to be wasteful. So, for something like dreaming, which has been around for millions of years, it must have some functionality – and certainly empowering creatures with a second mode of thinking would be an advantage! Besides, it’s a cool way to explain waking up with one of those “ah ha!” moments!

Where to find it: here!

Submitted by: John Cucka

The snack boat

Monday, June 28th, 2010


What is it: World food giant, Nestle, has invested in a floating supermarket, which will plie the rivers of the Amazon to reach remote communities, who they see as an emerging market opportunity.

Why is it cool: In terms of innovative thinking, it’s hard to fault Nestle. The strongest growth in food and bev sales is in emerging markets, so locking their loyalty early is a valid strategy. The use of a floating supermarket to reach remote communities is similarly a creative use of capital.

On the other hand, branded goods are a poor value for those who cannot afford them, and packaged goods in general are considered less healthy. Add to this that the boat will be stocked with “small sizes” to make price points more affordable, and you have accusations of Nestle taking advantage of the already disadvantaged.

Where to find it: news release here! social commentary here!

Submitted by: John Cucka

Our parasite overlords

Wednesday, June 9th, 2010

What is it: There is a common rat parasite which changes the personalities of cats who have it, to make them easier to be caught and be eaten by cats, in order to complete its lifecycle. Interestingly, when humans catch the parasite, their personality also changes making them more warm, outgoing, attentive, relaxed and calm. More amazing, in countries with higher incidence of parasite infection, the local culture mirrors these traits (e.g. Brazil has two-thirds infection amongst women).

Why is it cool: That a parasite can have a significant influence on personality is pretty cool, but that those millions of influenced people could shift a nation’s personality is nothing short of mind-blowing. Certainly myriad other factors influence local culture, so the world’s cultural differences cannot be simply described by the parasite… or maybe that’s what it wants us to believe!

Where to find it: here!

Submitted by: John Cucka

Marketing advice from above

Monday, June 7th, 2010


What is it: Six “branding lessons” marketers can learn from the major religions.

Why is it cool: If one considers that brands are just an idea, it’s natural to look for other ideas that have successfully spread throughout the world for their “secret formula”. Not surprisingly, many of these secrets are well known to the marketing textbooks, but not so easily activated in market (more due to lack of vision or commitment, than exogenous factors). Most interestingly, there is explicit mention of leveraging your “evangelicals” for their “word of mouth” power.

Where to find it: here!

Submitted by: John Cucka

Not a tumour

Thursday, May 20th, 2010

I wasn't ready to begin the prostate exam!

What is it: A new study by the NIAID shows that, although 30 percent of people think they have a food allergy, fewer than 5 percent actually do. The reason is that the definition of “allergy” requires that your body exhibits an excessive auto-immune response, but most people don’t exhibit this – instead they have a food “sensitivity”. By over-estimating the severity of food consumption problems, people take on unnecessary stress about their eating habits, and often avoid such a broad range of foods that they fail to get proper nutrition.

Why is it cool: The misdiagnosis of food allergies goes directly back to a misunderstanding and misuse of research data. Doctors who do an IgE allergy test often interpret a positive result as being an allergy, but the IgE test only indicates the possibility of an allergy, and more rigorous (as well as time-consuming, expensive and risky) testing is required to properly diagnose. So even in a field as important and well-trained as medicine, there is always room for better understanding of research.

Where to find it: here!

Submitted by: John Cucka

Unlikely bedfellows

Sunday, May 16th, 2010

Google news... more newstand than thief

What is it: An extended article in The Atlantic describing Google’s efforts to help the news industry during this transitional period in history. It demonstrates Google’s recognition of the value of news as useful content to Google’s business (people search for good news articles), and allows them to leverage their expertise (what users want) for the benefit of an industry that has not been consumer-centric.

Why is it cool: Despite being treated as the enemy, Google has stepped up to the challenge of helping a struggling industry re-invent itself. Aside from living up to their “do no evil” mantra, it shows that the new dog has much to teach the old dogs, and doesn’t have to destroy them as competitors but instead can rebuild them as collaborators.

Where to find it: here!

Submitted by: John Cucka

Spray construction

Thursday, April 22nd, 2010

One house... two house... spray house... new house!

What is it:An Italian inventor has developed a construction scaffold that operates like a digital printer. Using CAD software, it sprays alternating layers of sand and a magnesium-based adhesive to build sandstone buildings from the ground up. With this process, the buildings go up in only a quarter of the time and cost half as much as conventional buildings. Even better, the resulting structures are as durable as sandstone buildings, and without the restrictions of conventional right-angle building (imagine oval rooms, oval windows, etc.)

Why is it cool: We may not all have flying cars yet, but spray-building homes could revolutionise construction. Imagine the public works projects that could be done in developing regions.

Where to find it: here!

Submitted by: John Cucka

Super crunchy

Tuesday, April 6th, 2010

Cruncher? I hardly know her!

What is it: A little online zine article about the ways corporations are beginning to use the vast stores of data at their disposal. The lead example is that credit card companies, by tracking what you purchase, can predict life-changing events, such as getting divorced, as a way of forecasting someone is more likely to default on their card loan.

Why is it cool: Data mining is a hugely untapped resource, and one which can be potentially very valuable (as the above example, allowing credit card companies to better manage risk, illustrates). Whilst one has to wonder at the possibilities, it’s also potentially questionable what could be done with this information – much the same way DNA testing of the unborn could potentially be used unscrupulously.

Where to find it: here!

Submitted by: John Cucka